Brabin & Fitz
Click and drag the work below or use the numbered links.
The challenge
Exclusive lighting retailer Brabin & Fitz sell beautiful products at the top end of the market. They needed advertising and marketing materials to reflect the quality of their range and to attract the right kind of customer.
The solution
We identified from the start that the products were the stars - photograph them beautifully, communicate clearly and they should sell off the page. We art directed a shoot focusing on craftsmanship and materials, showing the lights at their absolute best. A cheeky campaign line of 'turn me on' was written to reflect the seductive nature of the lighting and a simple, elegant brochure designed and produced.
The results
The ad campaign got the Brabin & Fitz name in front of the right audience with some carefully selected media covering the general public, interior designers and property developers. The product brochure conveyed the quality and craftsmanship of the products, supporting sales.
