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What’s your customer journey?
Understanding the different ways that customers approach your company, the decisions they make and the feelings they experience along the way can be an essential part of any web project. Identifying each of these gives us important insight into the … Continue reading
Make 'em smile
Chris Jones, Blueleaf’s Creative Director points out the importance of making your users smile… Early in my career, I read a great book called A Smile in the Mind. The authors, tired of reading hyper-intellectual books about graphic design that … Continue reading