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From Tupperware parties to social commerce
A friend of mine has just set up her own business selling beautiful costume jewellery. The business model is based on social selling; you ask friends, family and those in your network to host soirees at their homes and they … Continue reading
When online and offline worlds collide
Much excitement in the Jones household last week, as we needed to renew our home insurance. We’d received a renewal in the post from our existing insurer – mentioning no names, ohhh yesss – a quote of about £210, up … Continue reading
If it ain't broke, don't fix it…….
The world’s largest social networking site, Facebook, recently made changes to the homepages of some 750 million users, plenty of whom have been very vocal about what they think. Reading through the updates on my Facebook page over the last … Continue reading
Are banner ads a waste of money?
Have you ever placed web banner ads? What kind of response did you get? Were you disappointed or did they meet your expectations? Solve Media, who place squillions of banner ads on behalf of their clients, have calculated that you’re … Continue reading
Encourage your customers to share
A short and sweet tip this week for any site that sells anything, from Blueleaf’s very own Digital Director Rob Smith . Allow your customers to share what they’ve ordered on social networking sites, in particular Facebook. Imagine they’ve just … Continue reading
Don’t do a John Major
No offence to Sir John, but in front of the camera he didn’t come across as the most dynamic man in the universe. As such, this tip from Blueleaf is all about personality. People enjoy people who have personality and … Continue reading
Don't be a rotting corpse
Last week Rob Smith, Blueleaf’s Digital Director, presented a seminar to around 60 delegates and this was the tip that resonated with the most people. We’re all guilty of it at some point or another – it doesn’t matter whether … Continue reading