The Outward Bound Trust have been providing adventurous learning experiences to school groups, corporates, and individuals and families, for almost 70 years. They needed to advertise their core offering of challenging outdoor adventures in 'Rolls Royce' locations to a complex group of target audiences, in a fresh and memorable way.
Blueleaf created effective ad concepts to convey numerous USPs to each target audience (starting with schools), in addition to advising on other marketing opportunities.
