The story started with a brief to rebrand and reposition Health Rack as the best value health product retailer around. The new logo and positioning statement, "Great Value For Every Body" gave them a memorable brand and is helping them stand out from the competition.
This was then carried through to stores, POS and product labelling. A bespoke e-commerce site, www.healthrack.co.uk, is gathering pace quickly with customers old and new. We're working closely with Health Rack to boost visitor numbers through Search Engine Optimisation and Pay Per Click campaigns.
