Angling is one of the biggest sports in the UK, with over 3.5 million regular participants, but it has an image problem of being a sedentary sport. With the government's policy of investing in sports that increase people's levels of activity and help them keep fit, this is an image which the sport must shake off if it is to develop.
Blueleaf have been instrumental since the Angling Development Board was formed in helping them deliver the right message, to the right audience, at the right time.
