Generally speaking, the recruitment industry has a bad reputation for customer service. At a time when 1st Rate Recruitment's competitors were rebranding and dropping the word 'recruitment' due to the stigma, we recommended a braver, more honest approach.
We suggested that, far from hiding what they do, they should be proud and confident and positioned them as being the agency that's redefining their industry. Combined with an attention grabbing ad campaign, it's not hard to see how 1st Rate Recruitment are standing out from the crowd.
