Archive for the ‘Data & analytics’ Category
Google Analytics: are you tracking more than you should?
Google Analytics for a long time has allowed us to exclude certain tranches of traffic from ever appearing...
The Future of Retail – Forrester Report Summary
In June 2011, Demandware commissioned a Forrester report exploring how the modern consumer is evolving and how ...
If it ain’t broke, don’t fix it…….
The world’s largest social networking site, Facebook, recently made changes to the homepages of some 750 ...
Ecommerce security badges – good or bad?
Recently we were discussing with a potential client about security badges and whether they have good/bad/indifferent ...
Social CRM – the future or just a term for networking and a way to get testimonials?
So the latest chatter in the marketing and technology world is that Social CRM is the next big thing...
Don’t air your dirty data in public
Amongst the pile of direct mail on my doormat the other morning was a letter from the AA containing a speculative ...
Is this the end of the funnel?
Recently at the Interactive Marketing Show 08 at Manchester Central, a speaker made an interesting point that the ...