Blueleaf » CRM

Big Yellow choose Blueleaf for customer retention

Blueleaf — Wed, 24 Feb 2010 12:58:01 +0000

Leading self-storage company Big Yellow needed to drive greater customer retention and came to Blueleaf for the solution.

Social CRM – the future or just a term for networking and a way to get testimonials?

Mark Phillips — Wed, 30 Sep 2009 00:00:00 +0000

So the latest chatter in the marketing and technology world is that Social CRM is the next big thing. But is it really or is it just a different way of dressing up all the customer touchpoints? CRM in Emperor's new clothes, if you like. A new technique? Or are we already doing it?

Don’t air your dirty data in public

Chris Jones — Wed, 02 Sep 2009 00:00:00 +0000

Amongst the pile of direct mail on my doormat the other morning was a letter from the AA containing a speculative quote for my car insurance and promising me all sorts of goodies if I took my custom back to them.

A speedy response?

Sarah Evans — Thu, 11 Sep 2008 00:00:00 +0000

How quickly would you expect a response to an email you'd sent? 24 hours, a week or 28 working days?

Touching points are not all the same

Rob Smith — Fri, 25 Jul 2008 00:00:00 +0000

At Blueleaf we like to talk about the ‘touching points’ of the brand - the disparate times where a consumer or potential consumer has any kind of interaction with the brand, whether it’s an phone call, email, website visit, store visit, letter, etc.