But it’s not me…!
Personally I hate it when a blanket email comes into my inbox along the lines of…
“Following the talk I gave to you at the Annual Crap Presenter Conference on 17 April, I thought I would drop you an email and see how you’re getting on with the things we discussed.”
Email marketing is about getting a targeted message to a specific database; get it right and your recipient thinks the email is only sent to them and not a mailing list; get it wrong and they think the company who sent it doesn’t care.
OK so what’s wrong with the approach above?
Simple – I was out of the country at the time the email came through and didn’t even attend the conference referred to!
Similar posts:
- Reach out and win more business
- Don’t air your dirty data in public
- It’s time for a little rant
- Tough times, new possibilities
- Our survey said…
This entry was posted on Monday, April 27th, 2009 by Rob Smith
