Inspiring Great Retail Reports
Our series of reports delve into the world of retail, with thoughts, facts, figures and predictions for this ever-changing industry.
In this issue, we look at social media’s place in ecommerce and how it’s developing (or not) in the retail world. How are retailers using social? Does it deliver measurable sales results or is it just a “nice to have” marketing support?
Welcome to Inspiring Great Retail, Autumn/Winter 2016. In this edition, we dive into a rapidly-growing and often overlooked area of ecommerce, connected commerce.
Welcome to Inspiring Great Retail, Autumn 2016. In this edition, we delve into the ever-changing world of mobile ecommerce.
Welcome to our fourth edition of Inspiring Great retail, Summer 2016. This edition gets into the nitty gritty of web performance.
View our third report.
In this edition we applaud retailers that are making great use of customer communications and building loyal customers in the process.
View our second report.
In this report we explore creativity in ecommerce and the increasingly hot topic of payments.
View our first report.
This edition showcases some of the innovation we're seeing in-store and in brand development, with opinion from respected industry publications and retailers themselves.
In our 'brands that inspire great retail Autumn/Winter' report we searched high and low to bring you the best examples of inspiring retail in the areas of in-store and brand development.
By now you should have received your copy of brands that inspire great retail. This is our Autumn/Winter report on the innovation we’re seeing within the retail industry, with opinion from respected industry publications and retailers themselves.
Retail Roundup Videos
Bite-size videos about the ever-evolving, shifting and sometimes confusing retail industry, offering advice and observations from key members of the Blueleaf team. New videos are added every week.
RetailRoundup: The checkout experience on your ecommerce website can have an unprecedented impact on sales. In just 3 minutes, UX guru Chris Jones, shares 3 easy-to-implement tips to help you perfect your checkout to see an increase in ecommerce sales.
RetailRoundup: Ecommerce expert Rob Smith offers his 3 top tips to help you get the most from your A/B testing. This 4 minute video is sure to help you get more meaningful results from your next test.
Retail Roundup: Ecommerce expert, Rob Smith, offers 3 simple tips that will hike up conversion on your ecommerce website. Watch this 3 minute video, implement these simple changes, and you'll see a boost in sales!
Retail Roundup: In 4 mins, Blueleaf UX Director Chris Jones explains why you should be using the data generated on your website. Why are customers abandoning their basket? Are they stumbling to find what they want? User Testing will help you discover all this, giving you a wealth of customer insight to test and apply to increase conversion.
Retail Roundup: What is personalisation in the world of ecommerce? In this 3 minute video,Blueleaf MD Rob Smith, shares his definition of the term and therefore, how it should be approached to help you put the right products in front of your customers. As well as exploring the concept of a one-on-one shopping experience online, is this truly possible and does the customer even want it?
Blueleaf MD and ecommerce fanatic, Rob Smith, shares a simple tip on how to use the product performance data generated on your ecommerce website (2 minute video).
Blueleaf MD, Rob Smith summarises the new changes to Google Pay Per Click, including what it's likely to mean for your advertising spend.
UX Director Chris Jones, explores the real differences between adaptive and responsive websites. Find out which one will work best for you in this 3 min video.
In this four minute video Blueleaf MD Rob Smith advises you on which tools can help you optimise your webpage loading speed to make sure you're performing at a peak.
In this 3 minute video, MD Rob Smith challenges the common perception that business is like a game of chess, where you can plan ahead and carefully consider your next move. In fact, it's more like a game of Tetris, find out why.
Google Consumer Surveys are an extremely useful market research tool. In this 2 minute video, Blueleaf MD, Rob Smith shows you how to use them, what they'll tell you and why they can benefit your business?
Blueleaf UX Director, Chris Jones, shares the features and benefits of four 'add to bag' mechanics. Helping you choose the most effective one for your customers, so you never miss a sale!
Are you doing enough with your transaction emails (order confirmations, dispatch notes, delivery updates)? Blueleaf MD Rob Smith, explains why it is crucial to show them some love. After all, for most retailers they're likely to be the most frequent and on-target emails you send.
In under 2 minutes, MD Rob Smith provides the case for considering the design of your promotional boxes for discount codes. Get it right and your website will not only look slicker but you'll stop paying your affiliates unnecessarily.
This 2 minute video explores the 'recently viewed' feature on your mobile ecommerce website. If you're not currently considering this function on your home page, here's MD Rob Smith's advice on why you should introduce this feature and potentially see a big uplift in mobile sales.
In this 3 minute video, Rob Smith MD of Blueleaf offers you valuable advice on how to expand your ecommerce reach internationally, in a low risk and resource light way.
Could you be unknowingly be selecting the wrong tools for your ecommerce website? Could different tools dramatically increasing your conversion rate? In this 3 min video, Blueleaf Managing Director, Rob Smith, shares valuable advice on selecting tools and perhaps more importantly analysing their success.
Could you be denied your parcels this Christmas? The management company for a series of large apartment blocks in the US has taken the bold move to stop accepting their resident's parcels. MD Rob Smith discusses why they've made this decision and if buildings on our shores are likely to follow suit.
All our blogs are strictly retail-focused and we've shared our own thoughts and experiences as well as those of our trusted friends and partners. New blogs are posted each week.
Our regular look at Salesforce Commerce Cloud focuses on an overview of Android Pay.
Our regular look at Salesforce Commerce Cloud focuses on an overview of Facebook Dynamic Ads.
Our regular look at Salesforce Commerce Cloud focuses on an overview of Order Management.
Our regular look at Salesforce Commerce Cloud focuses on an overview of Einstein Intelligence.
Here's a round-up of everything we've covered in the last month of Commerce Cloud Condensed, our weekly email all about Salesforce Commerce Cloud.
Blueleaf's UX Director Chris Jones takes a look at the pros and cons of different usability methods.
Shoplifters of the world unite!”, so sang The Smiths 30 years ago. It seems that Amazon will soon be opening stores where you can walk straight out with products a reality. No queueing, no checkouts, simply pick up what you want and walk out.
Personalisation is a much talked about trend in ecommerce these days, with retailers keen to create customer experiences that adapt to people’s behaviours and interests.
Our CEO Adrian Lomas explains our platform of choice Salesforce Commerce Cloud, used by many big brands to power their ecommerce operations.
Adrian was delighted to be asked to contribute to a publication from The Market Creative entitled 'The Future of Marketing', looking at trends likely to shape our future.