Fresenius Kabi’s Thick & Easy™ Goes Mobile
Fresenius Kabi, who produce Thick & Easy™ – the market leading instant food thickener – asked us to redesign www.dysphagia.org.uk with a fresh look and feel, providing an invaluable source of information for anyone suffering from dysphagia as well as for healthcare professionals treating the condition.
At the same time a mobile version of the site was also launched, which was designed to present the same information in an easy-to-view way, taking account of the smaller screen size. Both the website and the mobile site will be a particularly valuable tool for anyone wanting to learn more about dysphagia, whether suffering from the condition themselves or knowing someone who does.
Lyndsay Woodall, Senior Product Manager at FK said, “We’re particularly delighted with the mobile site developed by Blueleaf as this enables us to help more sufferers of dysphagia. Over the last month 12% of our website traffic has come from mobile devices and we expect this to increase in the future, hence the development of a mobile specific site.”
The website and mobile site only launched a few weeks ago but there has already been an increase in the number of visits, pages per visit and time spent on the site.