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Digital Trends 2013
With a new year comes new challenges, and we’re here to help you achieve your goals. At Blueleaf we like to think we’re spotting digital trends that could make you more money and improve your digital marketing. As a result, … Continue reading
Planning to make a difference
There is much I enjoy about being a Producer, but one area that brings me great pleasure is the thought that we have made someone’s day better. It might not always be on a grand scale, and it might even … Continue reading
SEO: Is your site ready for the Google Updates?
So what’s changed? I‘m Scott Evans AKA ScottEO (too confusing having two Scott’s in the office); if you haven’t guessed already I look after our clients SEO and search marketing interests. I want to explain why the recent algorithmic updates … Continue reading
It’s the little things that count
As our pockets are being squeezed ever more, there seems to be a general lack of loyalty to any one store. Discounting is definitely driving sales. So in this harsh retail environment, how do you turn fickle consumers into repeat … Continue reading
New online marketing service launches
We’ve made a name for ourselves with the design and build of beautiful, effective websites that deliver real results for our clients. But that’s only half the story. The other key ingredient of any successful website is driving lots of … Continue reading
Give your marketing a check, mate
Blueleaf’s Creative Director, Chris Jones, recently attended the Future of Web Design conference in London. Whilst there, one of the speakers told a story which really struck a chord with Chris and demonstrated how the simplest concepts are sometimes the … Continue reading
SME’s still see websites as one-off projects
Retailers and bigger businesses are making their websites work for them by investing in resource and expertise to continue to get the best out of their online presence. From our viewpoint, many SME’s are not investing anywhere near enough into … Continue reading
Cookie Law Advice from Blueleaf
With the EU Cookie Law coming into play in May, we’ve been working away here at Blueleaf to find the best solution for our clients. Rob Smith, Blueleaf’s Strategy Director, runs through what we’ve learned about the legislation and whilst … Continue reading
Former Fuse8 chief exec Nigel Hunter becomes non-exec director of Blueleaf
Nigel Hunter, former chief executive of Fuse8, has joined us as a non-executive director. He is the third non-executive director to join the agency, following Spencer Gallagher and Peter Hoole, and will support our growth strategy. Nigel also previously served … Continue reading
Adrian's predictions for 2012
As MD of Blueleaf, a multi-award winning Digital Agency, where changing technology has a huge impact on our everyday business, my predictions for 2012 reflect our new digital age. Rapidly changing world As information is available at the press of … Continue reading
Are you embracing multichannel?
Bravo for Tesco! They have just launched trials of a new initiative involving augmented reality in store as well as on the web. Whilst sitting in their own homes, customers can hold up catalogues to a webcam which will then … Continue reading
Be careful with whom you associate…
Have you ever thought about the companies with whom you associate and how this reflects on your organisation? At Blueleaf, we’re very proud to be associated with all the companies that we work with as we’re confident that they have … Continue reading
Have you considered subscription?
Here at Blueleaf, we recently became Wine Angels, which is what you become when you join the Naked Wine subscription service. It’s a new take on the wine club model where you pay a monthly fee and receive wine in … Continue reading
Back to basics
This weeks tip is short but sweet. As technology is moving on a pace and internet access via various devices is now the norm, it is more important then ever to get back to basics when considering a digital marketing … Continue reading
The Future of Retail – Forrester Report Summary
In June 2011, Demandware commissioned a Forrester report exploring how the modern consumer is evolving and how ready European and North American retailers are to engage with them. The report found that with the advent of mobile technology consumers are … Continue reading
Blueleaf benefitting from big agency knowledge
We’re delighted to announce that we have appointed Spencer Gallagher and Peter Hoole as Non-Exec Directors to help and support us in our ambitious strategy for the future growth of the agency. Spencer founded BluHalo a digital marketing agency in … Continue reading
It only takes 5 seconds
Have you ever landed on a web page, taken one look and hit the back button? Of course you have, we all have because we all make decisions and assumptions within 5 seconds of landing on a home page. If … Continue reading
When online and offline worlds collide
Much excitement in the Jones household last week, as we needed to renew our home insurance. We’d received a renewal in the post from our existing insurer – mentioning no names, ohhh yesss – a quote of about £210, up … Continue reading
If it ain't broke, don't fix it…….
The world’s largest social networking site, Facebook, recently made changes to the homepages of some 750 million users, plenty of whom have been very vocal about what they think. Reading through the updates on my Facebook page over the last … Continue reading
The power of engagement seminar for retailers
If you are a retailer wanting to increase your sales, then this is an opportunity not to be missed. Our very own Digital Director, Rob Smith has joined forces with Tangerine PR, uber and Juice Digital to bring together four … Continue reading