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The mobile generation and the future

This is one of the biggest points that I had a realisation on at the Future of Digital Marketing conference last week

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The Paradox of Choice – too many possibilities

Balananovic from lastminute.com made some superb observations based on a book by Schwartz called The Paradox of Choice.

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Think about your internal operations

Recently it’s come to my attention that some of the very best marketing campaigns are based on operations at the core of the business.

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But it's not me...!

Email marketing is a fantastic tool, if you get it right. If not it can offend your market so quickly.

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DON'T PRESS!

Stand out, be different, challenge the thinking of your market... and maybe ask them to do something they shouldn't?

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