Inspiring Great Retail Reports
Our series of reports delves into the world of retail, with thoughts, facts, figures and predictions for this ever-changing industry.
In this issue, we look at social media’s place in ecommerce and how it’s developing (or not) in the retail world. How are retailers using social? Does it deliver measurable sales results or is it just a “nice to have” marketing support?
Welcome to Inspiring Great Retail, Autumn/Winter 2016. In this edition, we dive into a rapidly-growing and often overlooked area of ecommerce, connected commerce.
Welcome to our fourth edition of Inspiring Great retail, Summer 2016. This edition gets into the nitty gritty of web performance.
View our third report.
In this edition we applaud retailers that are making great use of customer communications and building loyal customers in the process.
View our first report.
This edition showcases some of the innovation we're seeing in-store and in brand development, with opinion from respected industry publications and retailers themselves.
In our 'brands that inspire great retail Autumn/Winter' report we searched high and low to bring you the best examples of inspiring retail in the areas of in-store and brand development.
By now you should have received your copy of brands that inspire great retail. This is our Autumn/Winter report on the innovation we’re seeing within the retail industry, with opinion from respected industry publications and retailers themselves.
Want to know more about Salesforce Commerce Cloud (SCC) and what it can do? Sign up to our weekly email Commerce Cloud Condensed and find out.
Blueleaf's UX Director Chris Jones takes a look at the pros and cons of different usability methods.
Shoplifters of the world unite!”, so sang The Smiths 30 years ago. It seems that Amazon will soon be opening stores where you can walk straight out with products a reality. No queueing, no checkouts, simply pick up what you want and walk out.
Personalisation is a much talked about trend in ecommerce these days, with retailers keen to create customer experiences that adapt to people’s behaviours and interests.
Our CEO Adrian Lomas explains our platform of choice Salesforce Commerce Cloud, used by many big brands to power their ecommerce operations.
Adrian was delighted to be asked to contribute to a publication from The Market Creative entitled 'The Future of Marketing', looking at trends likely to shape our future.
Retail Roundup Videos
Bite-size videos about the ever-evolving, shifting and sometimes confusing retail industry, offering advice and observations from key members of the Blueleaf team. New videos are added every week.
RetailRoundup: The checkout experience on your ecommerce website can have an unprecedented impact on sales. In just 3 minutes, UX guru Chris Jones, shares 3 easy-to-implement tips to help you perfect your checkout to see an increase in ecommerce sales.
RetailRoundup: Ecommerce expert Rob Smith offers his 3 top tips to help you get the most from your A/B testing. This 4 minute video is sure to help you get more meaningful results from your next test.
Retail Roundup: Ecommerce expert, Rob Smith, offers 3 simple tips that will hike up conversion on your ecommerce website. Watch this 3 minute video, implement these simple changes, and you'll see a boost in sales!
Retail Roundup: In 4 mins, Blueleaf UX Director Chris Jones explains why you should be using the data generated on your website. Why are customers abandoning their basket? Are they stumbling to find what they want? User Testing will help you discover all this, giving you a wealth of customer insight to test and apply to increase conversion.
Retail Roundup: What is personalisation in the world of ecommerce? In this 3 minute video,Blueleaf MD Rob Smith, shares his definition of the term and therefore, how it should be approached to help you put the right products in front of your customers. As well as exploring the concept of a one-on-one shopping experience online, is this truly possible and does the customer even want it?
Blueleaf MD and ecommerce fanatic, Rob Smith, shares a simple tip on how to use the product performance data generated on your ecommerce website (2 minute video).
We’re delighted to announce that we’re working with leading school supplies retailer, TTS Group, on the optimisation of their extensive website which is on the Salesforce Commerce Cloud platform.
Fran is the latest addition to the Blueleaf team, joining the Client Services team as Customer Success Manager. We also subject newbies to some 'gentle' interrogation so read on to find out what made Fran want to work at Blueleaf and what her first few days have been like.
With summer just around the corner (hopefully!), we're planning our next Digital Garden Party. Put the date in your diary - Thursday 22nd June, from 6.30pm until around 8.30pm - and you'll get the chance to meet people who work in digital and have a chat over a drink, sharing contacts, ideas and maybe the odd project or two.
We're always eager to encourage the next generation into our industry and Adrian recently attended Code Club in Manchester with his son Dilan. This was an event for 9 - 11 year olds, introducing coding concepts to children to enable them to build their knowledge.
Valentin has recently joined our development team and as is usual, we subject newbies to some intense questioning! Read on to find out what made him want to work at Blueleaf and what his first few days have been like
After the last DigiBix and Digital Garden Party in February, we're busy planning in our next events - here's some dates to pop in your calendar.