Inspiring Great Retail Reports
Our series of reports delves into the world of retail, with thoughts, facts, figures and predictions for this ever-changing industry.
In this issue, we look at social media’s place in ecommerce and how it’s developing (or not) in the retail world. How are retailers using social? Does it deliver measurable sales results or is it just a “nice to have” marketing support?
Welcome to Inspiring Great Retail, Autumn/Winter 2016. In this edition, we dive into a rapidly-growing and often overlooked area of ecommerce, connected commerce.
Welcome to our fourth edition of Inspiring Great retail, Summer 2016. This edition gets into the nitty gritty of web performance.
View our third report.
In this edition we applaud retailers that are making great use of customer communications and building loyal customers in the process.
View our first report.
This edition showcases some of the innovation we're seeing in-store and in brand development, with opinion from respected industry publications and retailers themselves.
In our 'brands that inspire great retail Autumn/Winter' report we searched high and low to bring you the best examples of inspiring retail in the areas of in-store and brand development.
By now you should have received your copy of brands that inspire great retail. This is our Autumn/Winter report on the innovation we’re seeing within the retail industry, with opinion from respected industry publications and retailers themselves.
Personalisation is a much talked about trend in ecommerce these days, with retailers keen to create customer experiences that adapt to people’s behaviours and interests.
Our CEO Adrian Lomas explains our platform of choice Salesforce Commerce Cloud, used by many big brands to power their ecommerce operations.
Adrian was delighted to be asked to contribute to a publication from The Market Creative entitled 'The Future of Marketing', looking at trends likely to shape our future.
Developer Chris Jolley delves into the world of hosting and what you need to know including phrases like load balancers, AWS, failover, high availability, redundancy, virtualisation and load testing.
Our last DigiBix event ran in February and focused on 'Social & Shopping Behaviour' - as the event is by invite only, we thought we'd share a few things from one of the presentations, from our UX Director Chris Jones.
A recent survey has identified that 81% of online abandonment is totally ignored by retailers. Surely this is an area we can all focus on to make major improvements to our business.
Retail Roundup Videos
Bite-size videos about the ever-evolving, shifting and sometimes confusing retail industry, offering advice and observations from key members of the Blueleaf team. New videos are added every week.
RetailRoundup: The checkout experience on your ecommerce website can have an unprecedented impact on sales. In just 3 minutes, UX guru Chris Jones, shares 3 easy-to-implement tips to help you perfect your checkout to see an increase in ecommerce sales.
RetailRoundup: Ecommerce expert Rob Smith offers his 3 top tips to help you get the most from your A/B testing. This 4 minute video is sure to help you get more meaningful results from your next test.
Retail Roundup: Ecommerce expert, Rob Smith, offers 3 simple tips that will hike up conversion on your ecommerce website. Watch this 3 minute video, implement these simple changes, and you'll see a boost in sales!
Retail Roundup: In 4 mins, Blueleaf UX Director Chris Jones explains why you should be using the data generated on your website. Why are customers abandoning their basket? Are they stumbling to find what they want? User Testing will help you discover all this, giving you a wealth of customer insight to test and apply to increase conversion.
Retail Roundup: What is personalisation in the world of ecommerce? In this 3 minute video,Blueleaf MD Rob Smith, shares his definition of the term and therefore, how it should be approached to help you put the right products in front of your customers. As well as exploring the concept of a one-on-one shopping experience online, is this truly possible and does the customer even want it?
Blueleaf MD and ecommerce fanatic, Rob Smith, shares a simple tip on how to use the product performance data generated on your ecommerce website (2 minute video).
After the last DigiBix and Digital Garden Party in February, we're busy planning in our next events - here's some dates to pop in your calendar.
Following on from Becky's 'A Year at Blueleaf' in last month's Browse, we catch up with a bit of an old-timer (at least in terms of time spent at Blueleaf!), our Traffic Manager Sarah.
Aleksandar is the newest addition to our development team and as is customary with newbies, we caught up with him and asked him what made him want to work at Blueleaf and what his first few days have been like.
Project Manager Becky has been with us for over a year now so we're well overdue a catch up with her. She told us all about 'A day in the life of Becky Harrison' back in June last year so we asked her what's changed since then.
We’re delighted to welcome three new developers to the Blueleaf team - Ivelin joined us in January, whilst Georgi and Doroteya became part of the team in February.
Our first Digital Garden Party of the year got off to a flying start with more than 60 attendees coming out on a grey, miserable Thursday night in February