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Blueleaf's UX Director Chris Jones takes a look at the pros and cons of different usability methods.
Shoplifters of the world unite!”, so sang The Smiths 30 years ago. It seems that Amazon will soon be opening stores where you can walk straight out with products a reality. No queueing, no checkouts, simply pick up what you want and walk out.
Personalisation is a much talked about trend in ecommerce these days, with retailers keen to create customer experiences that adapt to people’s behaviours and interests.
Our CEO Adrian Lomas explains our platform of choice Salesforce Commerce Cloud, used by many big brands to power their ecommerce operations.
Adrian was delighted to be asked to contribute to a publication from The Market Creative entitled 'The Future of Marketing', looking at trends likely to shape our future.
Developer Chris Jolley delves into the world of hosting and what you need to know including phrases like load balancers, AWS, failover, high availability, redundancy, virtualisation and load testing.
Our last DigiBix event ran in February and focused on 'Social & Shopping Behaviour' - as the event is by invite only, we thought we'd share a few things from one of the presentations, from our UX Director Chris Jones.
A recent survey has identified that 81% of online abandonment is totally ignored by retailers. Surely this is an area we can all focus on to make major improvements to our business.
It’s very likely that you’ve come across phrases such as automation, machine learning, artificial intelligence, and ‘chat bots’ lately. Read on to find out why you'll be hearing even more about these areas in 2017.
Blueleaf Managing Director, Rob Smith takes a philosophical look the customer journey, asking if we're too focused on efficiency at the expense of joy.
This time of year, there are lots of predictions flying around about what's going to be big news in 2017, as well statements on what's been important in 2016. So, rather than guess, we asked. To be precise, we asked 1,400 for their thoughts, and here's the results in a handy, shareable infographic.
Our Tech-curious Developer, Chris Jolley delves into the world of beacons to see how they're being used, who's doing it well and the impact it's having on retail.
Millennials, digital natives, generation Z, generation Y, post-millennials... whatever you call them, this blog gives you things to consider when selling to them.
Blueleaf UX Director, Chris Jones shares his thoughts on why it's crucial to measure what's happening on your ecommerce website.
With less than 24h to go until Black Friday, we look at some of the best campaigns from 2015, than shunned Black Friday altogether.
We’re bursting with pride to announce that four Blueleaf clients are included in Internet Retailing's first ever European Top 500 retailers list.
The third and final blog in our three part series on brand experience. We focus on another US retailer, Modcloth
In the second blog on our three part series highlighting retailers that are excelling with their brand experience, we focus on sports retailer Sweaty Betty.
Amazon's increasingly fast delivery service is completely changing the way customers expect their online orders to be fulfilled, while retailers are struggling to keep up. But can fulfillment get any quicker? And how long until we see drones zooming over cities, delivering to customers in minutes, not hours? We explore in this article.
In order to demonstrate the importance of optimisation, in this blog, we take a step-by-step look at one change we made for Fragrance Direct and the results we’ve seen. Hopefully, it’ll give you some food for thought.
Blueleaf HQ explore the wonderful world of websites and share with you the new, the stylish and the most interesting
The first blog, in our three part series, highlighting retailers that are delivering a fantastic overall brand experience. We start our look at brand experience, with US brand, Nordstrom.
We are delighted to announce that we're working with Harlequins on their Magento 2 ecommerce website. Read on to hear more about this project.
Our trusted partners, Usabilla discuss achieving great UX through customer feedback.
Customers are increasingly turning to their mobiles and laptops to purchase goods rather than stepping into a store, but what does this mean for the shopping experience? We explore in our latest blog.
As we press print on our 5th edition of Inspiring Great Retail, Autumn 2016, it’s hard to believe that we’ve done four already.
On 29th June we gathered together a host of other agencies and locked them in a vault - the Vault Room in Revolution Leadenhall for our Jibber Jabber event. As part of the event, we held a fun debate to discuss the merits of this statement "when in doubt, copy the competition". Read on to find out the key points from the debate.