A great example of a brand that's thinking laterally arrived at The Old Barn this week. Swizzels Matlow have put a great spin on one of their classic sweets, Lovehearts, by launching www.lovehearts.com. The site allows customers to order personalised versions of this iconic confectionery to send to a loved one, or even buy wedding favours for the special day, all delivered in beautifully simple packaging. We love it when we see the web used to boost sales of long established products and this is a particularly well realised one. Just goes to show, with a little creative thinking, there are novel ways of selling classic products.