In this current economic climate, exceptional customer service is winning customers and improving customer retention. Providing excellent service however, like free shipping, for example, increases costs and the challenge is to find ways to please the customer without destroying the bottom line. There are some amazing stats in this infographic on the effect of Amazon Prime on people's habits. Amazon Prime is a service offered by the retail giant that guarantees free service for a yearly fee. Take these with a pinch of salt, however as you can bend stats to your will and of course people who sign up for Prime will be more inclined to spend more overall as they are more engaged.