Adrian was delighted to be asked to contribute to a publication from The Market Creative entitled 'The Future of Marketing', looking at trends likely to shape our future.
The publication looks back at changes that happened in 2016 and forward to changes expected in 2017 and how these will affect the world of marketing. Want to know how Millenials shop? How integration will become increasingly important? What the role of TV advertising will be? Will packaging change? What's experimental advertising all about?
Adrian's contribution focused on the area of ecommerce - what does the future look like and what are the priorities for retailers in 2017?
To read about all this and more, click here to request your copy of the report.