Earlier on this month, our very own Rob Smith, in partnership with Sitecore, discussed the importance of creating personalised user journeys on e-commerce websites and how Sitecore can be utilised to do so. As you will discover in this webinar, it is crucial to continue the 1-2-1 experiences a customer receives in the physical shop, into the online store. Here, Rob discusses how we have worked to create this unique and personal experience, backed by the power of the Sitecore platform.
- The importance of delivering personalised customer experiences through your digital channels
- How to translate your brand’s essence and in-store experience on-line
- How content delivery is integral to effective on-line customer experience
- Achieving successful integration between customer engagement and eCommerce