Marsden Building Society is now the proud owner of a new website, thanks to Blueleaf.
Their existing website was giving them several challenges, not least that they had little control of it on a daily basis. It was difficult to navigate and did not reflect the dynamic nature of the society so they approached Blueleaf with a brief to develop their online strategy significantly over the next few years starting with the re-design and development of their website. With our knowledge of the financial services market, our experience in translating business objectives for a digital environment and our understanding of how people behave with interactive web solutions, we were the perfect partner.
Developing a bespoke website using Command – our content management system - allows us to both complement any existing marketing material, giving a consistent brand message, and also provides new and existing customers with accessible, up-to-date information how and when they need it, 24/7. The Marsden are now able to update the site in-house, saving the cost of employing a third party and ensuring that the products, services and news displayed are always up to date. In addition, we’re well aware of the compliance issues faced by building societies so Command has an archiving facility that allows you to keep all previous versions of web pages electronically, to avoid the massive amount of paper generated by a hard copy archiving system.
“Blueleaf’s Content Management System, Command, has given us the control we needed over our website. They created an easily navigable, easily managed and on-brand site that reflects the Marsden and where we are taking the business. When you engage with Blueleaf, you get not only a technically gifted team, but also a team with the experience of branding and marketing required to create truly effective digital solutions.”
Rob Pheasey – Operations Director, Marsden Building Society
The new website can be found at www.themarsden.co.uk.