We're very excited to have been working on a unique music industry project. The Source has just launched, aiming to find new talent from across the UK.

Spearheaded by a Channel M TV show and backed by big hitters such as the Co-op and we7, the initiative is taking an altruistic approach to nurturing new talent, offering a prize of £10,000 to the series winner and splitting profits 50:50.

Blueleaf has been involved in developing a graphic style and building an initial’ call for entry’ website. The design brief was formulated closely with the clients, who wanted to reflect the alternative, raw nature of the venture.

www.bethesource.tv is live now, with the first TV show set to follow on 13 September on Channel M, Freeview Channel 200.

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