The Combermere Abbey estate sits on the borders of Shropshire and Cheshire and is a true hidden gem that has to be seen to be believed.
Their current brand was created over a decade ago and has suffered from being diluted over the years as new businesses have been added. We worked with the client to rationalise the brand and communicate clearly the main offerings of weddings, corporate events and holiday cottages.
Keen to reflect Combermere's heritage, we recommended a logo refresh, rather than a complete overhaul, maintaining the distinctive ‘quatrefoil' shape which appears in the very fabric of the estate, as part of the architecture. A positioning statement of ‘Discover somewhere special' will be adopted and used in modified forms for the three different businesses.
We're now implementing the brand across printed marketing materials, a new website and emarketing for Combermere and are looking forward to driving results for them.