Last week saw the chance for our CEO Adrian to head out to Demandware's office in Munich to get to grips with the platform in more depth. Just to put one thing clear, the platform is now officially called Salesforce Commerce Cloud (SFCC) - we're just still getting to grips with the change in name! Since it was acquired last year, it's slowly going through an integration phase with the larger group, however Adrian was pleased to find that it actually still feels the same at the moment which is reassuring.
Over to Adrian to tell us more .............
In case you're not aware, Salesforce Commerce Cloud is one of the best ecommerce platforms on the market, which for me is backed up by how professional they are. Over the years, the team here at Blueleaf have built on various platforms including our own many years ago (still comes back to haunt us on occasion). So, with the acquisition of Venda a few years ago, and a maintenance roadmap since, we reviewed the marketplace to see where typical retailers may move to. We support retailers such as Laura Ashley, Life Style Sports, Fragrance Direct, Emma Bridgewater and many others on the Venda platform. Like any business looking to the future, many of our clients were doing their own analysis of the marketplace in terms of platforms for their business. It soon became clear that the natural choice was to move to the Salesforce Commerce Cloud platform. For one, it's a well-respected solid platform, providing 6–9 upgrades a year with the guarantee not to break your site when it's upgraded. We love it when an update happens and there are no ill effects to what we've done, unlike some other platforms we've experienced recently, with Magento 2 being the worst. The business model is also easy to understand and success based, in that they take a revenue share of the sales.
What I really like is that Salesforce Commerce Cloud only get paid once the site is live. What this means to the retailer is that Salesforce Commerce Cloud are making sure the quality is right and delivered on time, for the platform being invested. And for us, the SI (System Integrator), then we have the support of Salesforce Commerce Cloud, both whilst shaping the proposition for the retailer and ongoing during development. Basically a win/win/win. It also means that after go live, all parties stay connected and work to the common good of being a better retailer as the revenue share with Salesforce Commerce Cloud means there is an ongoing team providing ideas and support, along with ourselves.
Looking at numbers, Salesforce Commerce Cloud only has around 2,000 sites actively running across the globe, but they are pushing through around $16 billion of revenue, which actively makes them in the top 10 retailers in the world. They have 440 million unique online shoppers monthly for 2016, so you can see that the platform is a serious solution for retailers, but not for any retailer. The rule of thumb is that retailers need to be doing £10 million online by year 3, which does limit the opportunities, but with the weight it carries out of the box, there is very little else needed to harness the power. Except a good email provider and payment gateway, and dare I say it, a team like Blueleaf.