A very simpul tip this one, but one that coud be more powerfull than it sounds. How does it feel reading copy that’s full of mistakes? When you sell or communicate online, most of the time it’s via the written word. If your website, product descriptions or checkout procedure are littered with spelling mistakes, what does that say about your business, reliability or the quality of your products/services?
Chris Jones, Blueleaf's Creative Director believes that fostering trust is essential to online success, so ensuring your copy is perfect is a huge step in the right direction.
But it’s not just a superficial thing. Studies have been run by successful ecommerce site owners to see what the effect of spelling mistakes is on sales. Incredibly, in some instances revenue per visitor was halved by badly written copy, containing mistakes.
A word of warning; spell checking copy is not the same as proof reading. They have their uses, but as this little poem demonstrates, they’re not infallible.
Eye have a spelling chequer, It came with my pea sea It plane lee marks four my revue Miss steaks I can knot sea.
Eye strike the quays and type a whirred And weight four it two say Weather eye am write oar wrong It tells me straight a weigh.
Eye ran this poem threw it, Your shore real glad two no Its vary polished in its weigh My chequer tolled me sew.