Fletcher Boats are something of a legend in the water sports world and have been producing beautifully built speedboats since the early 60s. With such a strong heritage, it was essential that any new marketing or rebrand should reflect the past, as well as look to the future. With the relatively new sport of wakeboarding high on the agenda, striking a balance between old and new became a key part of the design brief.
The Blueleaf team were commissioned to rebrand Fletcher and subsequently roll out across advertising, printed collateral and a brand new website. An effective brand awareness campaign was created for water sports publications, in addition to unique sales materials for use at boat shows.
The new site www.fletcher-boats.co.uk, showcases their classic range in addition to the new wakesport range and is already helping drive sales of these product lines, as well as their after sales support services and commercial mouldings operation. The site has been developed using Blueleaf’s own content managed system Command, allowing the client complete in-house control over updates.
We look forward to working with Fletcher further in the future.