After working with Co-operative Energy last year to launch a new website, we are really excited to continue to help and support the energy provider further via a new channel. Co-operative Energy were looking for a way to increase sign-ups from their customer service agents out in the field. They needed a mobile experience that would provide a fast response over the mobile data network.
We worked with them to develop a fast iPad optimised version of the ‘compare and sign-up’ part of their website that could be used to sign people up there and then in the store. It uses the jQuery mobile framework to enhance the mobile experience for the customer service agents, using a dedicated iPad site - a trend that we believe will become increasingly popular over the coming year, where a fast and focused solution is required.
The result is better instore conversion and faster sign-ups of a highly targeted audience – exactly what Co-operative Energy is looking for. The new initiative was launched nationwide in January.