We are absolutely thrilled to announce that, along with long-standing client Laura Ashley, we've won three Online Retail Awards.
The ceremony took place on Tuesday 15th September, and we came away with ‘Launch Site of the Year’ and ‘Medium-Sized Online Retailer of the Year’ with Laura Ashley and the highly-respected ‘Ecommerce Company of the Year’ award for Blueleaf.
We have been making waves in the online retail sector for some time with an impressive client list of global, household brands including Fat Face, Next, Twentieth Century Fox, Joseph and BBC Worldwide. This latest award win recognises and celebrates our credentials in this field.
Blueleaf CEO, Adrian Lomas commented:
"I'm delighted to win Best Ecommerce Company, especially with such stiff competition - there were some very well-respected companies in the room. I feel it's really an award that can be celebrated by everyone; the whole Blueleaf team and all our clients. We've pushed ourselves for a long time to continually do the best job and to get the best results for our clients - to have this recognised and celebrated by respected industry professionals is a great feeling."
‘Launch Site of the Year’ and 'Medium-Sized Online Retailer of the Year' were awarded for Laura Ashley’s new, customer-focused ecommerce website that launched in October 2014. Laura Ashley have subsequently enjoyed a significant improvement in performance on mobile and tablet.
The relaunch included a complete re-design, focusing on improving the user experience and on creating a clean, on-brand site. Prior to this meaty project, the Laura Ashley website was built across two sites (desktop and mobile); the experience was seamless for the customer but the Laura Ashley e-commerce team maintained both sites manually. The sites are now completely integrated into one, modern, user-focused website that is fully responsive across desktop, tablet and mobile.
Gail Cayuela, Head of Direct Business and Head of Marketing, Laura Ashley commented:
"I am delighted with the look and feel of the new Laura Ashley website. Blueleaf have a lot of experience with this kind of ecommerce work and this experience shows on the website. They challenged us and suggested new ways of doing things throughout the project and together, we made the right decisions for the website. At every point we have considered the Laura Ashley customer, their needs and what they want from their website. It is wonderful that so many of our customers are enjoying the new site."
Blueleaf Project Manager, Verity Maybury added:
"Our vision when we re-designed the Laura Ashley site was to create a look and user experience that oozed sleek sophistication and was consistent with the Laura Ashley we all know and love. We feel extremely fortunate to work alongside such a quintessentially British brand and are very excited and proud to be awarded this prize alongside the fantastic team at Laura Ashley."