If you’re an avid 'Gossip' reader, you follow @bltweets on twitter or you’ve been on our Facebook page, then you’ll have spotted that we’re running lots of events here at Blueleaf. From Jibber Jibberto the Garden Party, we’ve been keeping busy and are thoroughly enjoyingmeeting peers, exciting brands and potential recruits.
Expect nothing less in 2015. We’re delighted to be kicking off our programme of events with our next DigiBix event, which will take place on Thursday 22 January, 9-11am at the superb Soho Hotel.
You may remember we ran our first DigiBix in September and we were thrilled to meet so many forward-thinking companies including Ralph Lauren, Bally, Tesco, Jack Wills and The Times Online. You can see the highlights here.
In our next DigiBix we’ll be looking at Content and Commerce. We'll explore topics such as how can you get the right content on your website to inspire and build your brand without distracting from sales? How can you use content marketing to drive traffic to your website and increase sales and how can you track ROI to ensure your content's working?
We’re pleased to announce that among other speakers, attendees will hear key insights from Dave Chaffey. Dave, a guru in the field of social marketing, is an international speaker and acclaimed author who heads up Smart Insights, an online publisher offering guidance to help businesses plan, manage and optimise their digital marketing. Dave’s talk "Evaluating retail content marketing ROI” will look at how you use Google Analytics and other tools to evaluate the effectiveness of social media in supporting sales.
Keep checking the DigiBix website or follow our new DigiBix twitter feed for more details and to register for your place. Alternatively, contact our Marketing Manager Kate and she can answer any questions. Please remember that DigiBix is a non-sales environment; it's a community of ecommerce professionals to share advice, guidance and mutual expertise.
On another note, we’d like to say a huge thank you to everyone who attended our drinks and networking event, Jibber Jabber. It was a great event and wonderful to catch up with so many of you and see some new faces too.The event was certainly enhanced by the complimentary drinks and popcorn chicken courtesy of our sponsors PowaTag.
The surprise presents dotted around the room and PowaTag clues really made the night, especially for one lucky winner who went home with an iPhone 6! Thanks for making it so fun...we know who we’re inviting over for Christmas.
If you want to find our more about PowaTag, click here to watch one of their video case studies and find out how they impressed retailers at their Parisian conference.