We’ve just unveiled a new website for Bartuf Systems, the UK's leading designer, manufacturer and supplier of premium display solutions. Our Digital Director Rob Smith explains. “Bartuf promote their services based on the product they deliver and the service that accompanies that product, whether it’s off the shelf, bespoke or fully managed solutions for their retailer clients. The new website had to address multiple target audiences in its approach, acting as a showcase for potential clients, a sales tool for the new business development team and a resource for existing clients, both in terms of providing information and generating repeat business.
Whilst each target audience has slightly different needs in terms of what they are looking for from the website, all visitors expect to find an easy-to-use site where they can swiftly access information, so this was at the forefront of our minds when designing and building the site.
We worked with Bartuf to produce a site that fulfills all their requirements, using illustrations and imagery to provide visual representations of the products provided and case studies to provide examples of their solutions.” Visit the new website at www.bartuf.co.uk