This weeks tip is short but sweet. As technology is moving on a pace and internet access via various devices is now the norm, it is more important then ever to get back to basics when considering a digital marketing campaign. Look at who you are targeting and the way they might be looking at your campaign. For example teenagers are more likely to access the web via smartphones so using QR codes can help drive traffic to your website. The over 60s however, probably won't use smartphones so using a QR or AR code to target our silver surfers may not achieve the results you are looking for.

Think about what you are aiming to achieve as it is all too easy to get swept up in some shiny new technology that might not be a great return on investment.

I hope this helps.

If you need help with your digital marketing, then contact Adrian Lomas, adrian@blue-leaf.co.uk or Rob Smith, rob@blue-leaf.co.uk on 01829 260600.

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