Bravo for Tesco! They have just launched trials of a new initiative involving augmented reality in store as well as on the web. Whilst sitting in their own homes, customers can hold up catalogues to a webcam which will then show them how a particular product will look in situ. Store-side, customers can scan a product which will then play a trailer on screen or allow them to browse a larger range of products. As margins are eroding and we are all in the endless quest to reduce costs, at Blueleaf, we think this is a fantastic initiative. It will hopefully reduce the number of product returns and reduce floor space whilst engaging the customer more and increasing loyalty. As this shows, multichannel isn't just about being present in the different channels, it is about integrating those channels to drive sales, increase customer engagement and reduce costs. What can you do to embrace multichannel?

If you need help with your multichannel strategy, contact Adrian Lomas adrian@blue-leaf.co.uk or Rob Smith rob@blue-leaf.co.uk at Blueleaf on 01829 260 600.

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