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Can I trust your brand?
Our relationships with brands are often complex, but certain aspects ring true for everyone. We like our brands the same way we like our friends – honest and reliable. If your brand doesn’t deliver on its promises or is inconsistent, … Continue reading
Adrian’s 2011
In business, 2010 has been a tough year for many, it’s been a real big clear out and only the strong companies are pulling through. But why is it they’re stronger than others, what is it that makes a strong … Continue reading
Rob’s 2011
Find out what top marketers (including our own Rob Smith) think will be big in 2011 and what their resolutions are. Continue reading
What you can learn from the high street retailers
Selling on the web might be very different to selling on the high street, but there are lessons to be learned from ‘bricks and mortar’ retailers. Continue reading
How effective are your landing pages?
So, you have a site and you have Google Analytics, but are you using them to their greatest potential? Google Analytics has a great depth of information and analysis, especially the more you dig into getting custom reports. Today though, … Continue reading
Ecommerce platform selection – the right approach
There is so much ecommerce software out there. Websphere Commerce, Microsoft Commerce Server, Magento, Hybris to name just a few or you could go down the completely bespoke route offered by some companies. How does any organisation, in this jungle … Continue reading
More growth for Japanese Knotweed Solutions
We’ve been working closely with Japanese Knotweed Solutions for several years. One area where we’re delivering some real growth is with the online marketing of their website www.jksl.com. The client commissioned us on a retained basis to work on Search … Continue reading
Treat your ecommerce site like a high street store
I had the misfortune of going shopping in the sales just after Christmas. It’s no exaggeration to say that one very well known high street store looked like a bomb had gone off. I’ve visited ecommerce sites that have left … Continue reading